What’s the point?
"Swipe Left to Erase Me" is a digital collage-meets-website that critiques the commodification of identity and intimacy through dating apps. I was interested in how users mold themselves into curated fragments for the attention of others—reducing personality to byte-sized quirks, filtered photos, and gamified preferences.
The medium of a mock dating interface was essential—it's something we scroll through daily, often without thinking critically. By exaggerating and then remodeling this interface into an online shop, I wanted to make the viewer feel complicit in the same cycle that exhausts them: “purchasing” the very things that degenerate us.
I used dark and distorted comic-type illustrations, superficial bio text, and brutally accurate product descriptions to symbolize how real connection dissolves under algorithmic selection. Every profile is meant to capture the stereotypical online dating choices met continually, highlighting the reduction of human desire to advertisement and commodity. The common theme surrounding each profile is that of pure narcissism.
This project is my personal attempt to make visible the loneliness hidden in infinite swipes and to ask, what happens to us when we outsource our desire for genuine connection to an app?
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